1. "Pages liked by people who like [your page]"
2. "Interests liked by people who like [your page]"
Make a Call to Action Post
Get your fans to take action, such as signing up to an email list:
1. Include a call to action (make it customer value based!), with a link to your email opt in page (use the mobile share url so folks can access on mobile),
2. If your link doesn't auto-fill a compelling photo in the post area, include a photo. For example, a photo of the product or service the email opt in page provides. (You can use a free photo tool like canva.com to find and customize images, with or without custom text.)
Pinning a Post - Keeping a Post Evergreen
To pin a status, (1) post your status, then (2) scroll over the status and in the upper right click "Pin to Top."
Facebook has an official short guide to posting under "Page Publishing" here.